17 October 2018 : According to the Brand Finance Nation Brands report, six out of ten fastest growing nation brands in the world belong to Africa. 

The Brand Finance report records the strength and value of 100 leading countries employing a method based on the royalty relief mechanism used to value the world’s largest companies.

These six nations that boast of out outstanding growth between 28% and 38% year on year are Democratic Republic of the Congo, Egypt, Kenya, Tanzania, Ethiopia, and Ghana.

South Africa and Nigeria bagged the 49th and 50th rank in the world respectively with brand values at US$207 and US$203 respectively.

David Haigh, CEO of Brand Finance, said, “Starting from a low economic base and still troubled by political instability, Africa is nonetheless beginning to demonstrate its true potential. Following in the footsteps of Asian tigers with remarkable advances in this year’s ranking, African lions are the future of global economic growth.”

These are the 10 fastest-growing nation brands in the world:

1. Cyrus

2. DR Congo

3. Egypt

4. Kenya

5. Tanzania

6. Ethiopia

7. Slovenia

8. Ghana

9. Germany

10. Estonia.

 Jeremy Sampson, Managing Director of Brand Finance Africa, commented, “Ranked 49th and 50th in the world, South Africa and Nigeria are still the main powerhouses of the African economy, but compared to other fast-growing African nation brands, look like two lions that have lost their roar. As South Africa struggles to recover from the mismanagement and criminality of the Zuma years, it is also in danger of being overtaken by Nigeria.”

Every year, Brand Finance values the world’s biggest nation brands and the 2018 edition was calculated in United States dollar with a valuation date of 01 July 2018.

Reporting for EasyKobo on Tuesday ,16 October 2018 in Lagos, Nigeria